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Industry segmentation contains taking the whole heterogeneous market for a product and dividing it into various sub-markets or segments, Each and every of which tends to be homogeneous in all sizeable aspects.[twelve] The method is carried out for two most important purposes: greater allocation of a agency's finite sources and to better serve the g
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Because the examine of marketing became extra prevalent all over the twentieth century, significant businesses—specially mass consumer companies—started to recognize the value of marketplace exploration, much better solution style and design, effective distribution, and sustained interaction with consumers in the good results of their brands.So
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